Care/of vs. Ritual: Which Vitamin Subscription is Right for You?

I used to be terrible at taking my vitamins and supplements every day. Thankfully, companies like Care/of and Ritual have come along to make it easier for me and everyone else like me.

While neither of them promises I will get into the habit of taking my vitamins, they vow to take away the guesswork. Which vitamin subscription takes the lead? I’m here to make your decision easier.

If you want personalized vitamins… Care/of

Here’s what makes Care/of different from other vitamin subscriptions – they are personalized. Before you place your first order, they invite you to take a free, comprehensive quiz which takes about 5 minutes to complete. The quiz dives into your health goals, diet, lifestyle, and more. Based on your responses, Care/of provides a vitamin recommendation tailored to your needs.

The quiz starts by asking you about your basic information, such as age, gender, and where you live. Then, the quiz asks about your health goals and this is where I think Care/of starts to truly personalize your vitamin routine for what you need or want. You can choose from different health goals such as stress, energy, skin, joints, brain, and digestion.

Throughout the quiz, Care/of includes a section titled “why we ask” to explain why they ask certain questions and how they’ll use your answers to pick the right vitamins and supplements for you.

At the end of the quiz, you’ll receive your personalized recommendation highlighting a foundational vitamin routine that supports your primary health needs. These are your daily vitamins, and you’ll get a 30-day supply in compostable daily packs.

Care/of doesn’t stop there. You’ll have the option to modify your routine and add any specific vitamins, minerals, or supplements to your daily pack. You’ll also be able to add additional support outside of your daily pack with protein powders, collagen, Quick Sticks, and more.

If you hate the taste of vitamins… Ritual

I admit, I do not like the taste of some vitamins and supplements. To me, it can feel like I’m eating grass. I’m aware this is very dramatic, and I’m probably overreacting. Still, like myself, many of my friends say they don’t take vitamins because of their flavor.

So, if you are riding the same boat, you’re going to love Ritual vitamins. Their tabs are infused with mint for a fresh and entirely different experience when taking vitamins. No more grass taste!

If you want help sticking to your routine… Care/of

When you start your Care/of subscription, you also get free access to their app. With the app, you can track your routine, manage upcoming orders, and earn rewards. I also personally love that each month, Care/of checks in with you through the app to help you reflect on your health goals, adjust your routine, and even tweak your vitamin suggestions. This way, you always have what you need to feel your best!

If you want more than letter vitamins… Care/of

While both Care/of and Ritual offer essential letter vitamins and minerals that act as a good foundation for better health, Care/of also offers herbs, minerals, probiotics, and more to target specific concerns. For instance, if you are really looking to have benefits for hair and nails, products like Astaxanthin and Keratin are available at Care/of and not Ritual.

Since I’m a flexitarian, I got a recommendation for Iron; and for my stress levels and hormonal acne, Ashwagandha, Probiotic Blend, and Shatavari were also included in my daily vitamin pack.

There’s no doubt that Care/of is the best bet if you’re looking to really meet all of your nutrition needs. Through their personalized approach, they make sure that you’re getting just what your body needs in doses and forms that are effective.

If you prefer just taking a multivitamin… Ritual

I know that some people don’t love taking multiple pills, especially if they don’t have the master ability to swallow them all together. If that’s the case, you might prefer just taking a multivitamin. Both Care/of and Ritual offer multivitamin options to help fill common dietary gaps.* Of course, with Care/of you’ll be recommended additional products to round out your routine. But if you want to keep things more simple, I’d recommend Ritual – which is two pills a day.

Each Ritual pill has nine key ingredients, including folate, omega-3, vitamin B12, vitamin D, iron, vitamin K2, boron, vitamin E, and magnesium. These nutrients might not hit all of your key diet gaps, but they’ll help provide a solid foundation.

If you like extras… Care/of

Now, both Ritual and Care/of have extras to choose from beyond your daily vitamins and supplements. However, with Ritual, you can only bundle your daily multivitamin with a plant-based protein. You have many more options with Care/of. Besides the supplements in your daily pack, they also offer protein powders, collagen, and what they call “boosts.” Boosts are superfoods and botanicals designed to, well, boost your health. I personally love their Chia-Flax to meet my fiber intake every day.

Care/of also offers Quick Sticks, targeted nutrients to give you energy support, on-the-go probiotics, and immunity support.* These are small packets you can take anywhere with you. And to top it off, they have adorable blender bottles, water bottles, travel tumblers, and a zippered pouch to help keep your routine together.

The ultimate winner… Care/of!

While both vitamin subscription services are excellent choices, the winner of this battle is undoubtedly Care/of. Their personalization quiz takes any guesswork away and shows you vitamins and supplements you might not get from a multivitamin alone. They also have other add-ons like protein powders, collagen, and Quick Sticks, which provide a more comprehensive approach to meeting all your nutrition and wellness needs.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.