I Didn’t Believe a Laundry Detergent Could Smell Better Than My $400 Perfume—Until I Tried Frey

Ahh, laundry… an endless cycle of wash, dry, fold, and repeat.

Between my scrubs for work, an outfit for pilates in the evening, and lounge clothes, I can go through 3 to 4 outfits per day. Because of that, I’ve always got a load of laundry going, and over time, I’ve tried just about every type of detergent out there. 

I’ll try to break the monotony with a new brand or scent, but the excitement is short-lived because the scent disappears after going through the dryer.

I did some research and discovered Frey, a laundry detergent brand claiming to offer natural, long-lasting scents, concentrated formulas, and an earth-conscious mission. Too good to be true? I decided to find out.

A Deeper Clean That Protects My Skin 

Frey isn’t just a great-smelling laundry soap. It actually gets your clothes clean too. I have managed to get stains out of various pieces of clothing, and all my laundry seems to come out looking more vibrant than it has in the past. 

I have sensitive skin, so it’s impressive to me that something so powerful and effective is free from harsh, toxic chemicals that can cause hormonal imbalances, allergic reactions, and even cancer. And some of my mom friends who switched to Frey have told me that their kids’ skin irritation and rashes have cleared up within a few days of use.

If that wasn’t enough, Frey even went the extra mile to have their products dermatologist-tested.

Powerful Scents That Last For Hours

If you’re looking for premium, upscale scents that last, Frey is perfect for you. Many laundry brands can pack a punch scent-wise, but the scents don’t last through the dryer. But with Frey, the smell stayed fabulous throughout each step. 

Frey currently offers 3 amazing scents, described by their scent notes and general vibe. (Plus, they have a fragrance-free option for anyone with sensitive skin.) Personally, the Bergamot Beach scent with notes of sandalwood, bergamot, and clove seemed right up my alley, perfect for a fresh and beachy summer!

I get compliments all the time on how good I smell. In fact, when I wore a freshly washed jacket to dinner, someone actually stopped me to ask what perfume I was wearing. At that point, any skepticism I still had turned to adoration.

A Laundry Detergent That Does Good For You and the Environment

For the sake of research, I ordered a bottle of their Liquid Detergent ($25). My verdict? Frey’s formula is absolutely amazing. 

Frey specially formulates their detergents to be super concentrated, so every load has maximum cleaning power with minimal plastic waste and mess. The Liquid Detergent can handle tough stains and irregular load sizes. 

On top of that, Frey is on a mission to do good for our planet. They commit to planting one tree for every order, and all their packaging is eco-friendly or biodegradable. All the products are vegan and cruelty-free, and all the scents are natural and hypoallergenic.

Frey Makes Doing Laundry a Highlight of My Day

I never thought I’d look forward to doing laundry, but thanks to Frey, I’m romanticizing my chores. 

After a few weeks of using Frey, I’ve found that the Liquid Detergent is perfect for when I need to deep-clean a stain (i.e., spilled wine on my shirt) and when I need to keep my clothes smelling fresh for days.

Now, I’ve been converted to a Frey fan, and you won’t catch me using anything else any time soon. Right now, you can get up to 40% off with free shipping on select Frey products, so you should make the switch now!